Marco Melloni outdoor
POC’s Fornix BC is the helmet in which everything is designed to maximize the feeling with the equipment and amplify the experience on skis or snowboard, here’s how it’s made…
With Keb, Fjällräven marks an important step forward in sustainable technical clothing….
The Southern Alps, France’s second mountain destination The Southern French Alps are France’s second-largest mountain destination, with 62 alpine and cross-country ski resorts.A true paradise for snow lovers, easily accessible from Milan and Turin thanks to the new Oulx–Briançon bus connection via Montgenèvre. 4Outdoor is also on Whatsapp. Just click here to subscribe to the…
Discover PrimaLoft® UltraPeak™, the new high-performance recycled insulation with low-emission P.U.R.E. technology….
The New Zealand brand of natural merino wool clothing arrives in Italy with its sustainable philosophy….
The Prowinter Award 2026 recognizes innovation, design, and sustainability in ski and outdoor products. Discover the categories, criteria, and how to participate at Fiera Bolzano….
The Pedroc collection by Salewa was born from the needs of modern alpine trail users, who train at speed even in winter…
Prowinter 2026 returns to Bolzano from January 11th to 13th with an expanded format….
Following the success of Mobility Month 2024, POW Italy is dedicating October to a reflection on environmental impact….
The Alta Via del Monte Baldo is a spectacular trail that runs along the eastern shore of Lake Garda, we covered it in 3 days…
Three days of trekking on the Monte Baldo high route provided the perfect opportunity to test out a few products. We brought Dolomite boots, Cober poles, and Julbo sunglasses. A series of products perfect for tackling the variable conditions of a route that reaches over 2,000 meters, between the dazzling August sun and the freezing…
Reusch inaugurated its new headquarters in Vignate, near Milan – Italy, with a prestigious event…