UGG® and JW Anderson merge their creative identities in a collaboration that reimagines some of the California brand’s most recognizable silhouettes, transforming them into new expressions of style. Novel proportions, refined details, and iconic materials come together in a collection that celebrates comfort and the art of small daily rituals.
UGG® and JW Anderson merge their creative identities in a collaboration that reimagines some of the California brand’s most recognizable silhouettes, transforming them into new expressions of style. Novel proportions, refined details, and iconic materials come together in a collection that celebrates comfort and the art of small daily rituals.
The campaign features Dev Hynes, a musician and producer also known as Blood Orange. Launching on October 15, 2026, the unisex collection reimagines two iconic UGG® models—the Classic Boot and the Tasman—through the creative vision of JW Anderson, blending experimentation, cultural curiosity, and attention to detail.
UGG and JW Anderson reinterpret the moccasin.
At once familiar and surprising, the new creations balance everyday aesthetics with formal refinement. Inspiration drawn from the loafer gives rise to two new silhouettes: the UGG® JW Anderson Loafer Boot and the UGG® JW Anderson Loafer.
The rounded toe and geometric stitching introduce a new design language to UGG®’s signature lines, while the brand’s hallmark materials and iconic cushioning keep comfort—a fundamental element of its identity—at the forefront.
The result is a balance between functionality and stylistic exploration, where familiar elements are reinterpreted through unconventional proportions and details. The two shoe models thus invite a fresh perspective on classic silhouettes, without sacrificing the practicality required for everyday wear.
“UGG boots are instantly recognizable, and I was interested in looking at something so familiar through the lens of JW ANDERSON. For me, collaboration is about experimentation—bringing two distinct creative identities into dialogue and discovering where that encounter might lead. At JW ANDERSON, we have deeply explored the loafer—not just as footwear, but also through its details, reinterpreting them on bags and ready-to-wear pieces. I wanted to see how that design language could translate into the world of UGG.”
says designer Jonathan Anderson.
Dev Hynes stars in the campaign dedicated to daily rituals.
To mark the launch of the collaboration, UGG® and JW Anderson present a campaign that places the product—and the simplest everyday actions—at the center. Set within the domestic spaces of a home, the narrative follows the moments that shape the day: getting dressed, moving from room to room, sitting down, standing up, leaving, and returning.
Domestic spaces become an integral part of the narrative, transforming ordinary situations into opportunities to view the product from a different perspective. Against this backdrop, styles from the UGG® JW Anderson collection accompany Dev Hynes through various activities, complementing a series of looks personally selected by Jonathan Anderson.
The campaign thus reflects the concept behind the collaboration: celebrating small daily rituals through objects that combine comfort, identity, and aesthetic refinement.
Three colorways for the new UGG® JW Anderson models.
The collection includes the UGG® JW Anderson Loafer Boot and the UGG® JW Anderson Loafer, both available in three colorways personally selected by the designer: Chestnut, Khaki, and Orange.
The two silhouettes incorporate the timeless details of the penny loafer, blending them with UGG®’s distinctive aesthetic. Rounding out the design is an enhanced cushioning system, engineered to provide lasting comfort for everyday wear.
This collaboration marks the first meeting between UGG® and JW Anderson, opening a new chapter in the Californian brand’s journey of creative partnerships. Conceived to foster free and authentic individual expression, these collaborations challenge conventions, encourage cultural dialogue, and expand the brand’s creative horizons.
A journey that continues to celebrate UGG®’s identity and history, blending its cultural heritage with a vision of contemporary comfort driven by design, experimentation, and a connection with the community.
The UGG® JW Anderson models will be available starting October 15, 2026, on UGG.com and JWANDERSON.com, as well as at select UGG® and JW Anderson boutiques and at selected international retailers, including The Webster, Lane Crawford, and Selfridges.
