As part of their ongoing joint pursuit of innovation, movement and craftsmanship, LOEWE and On present the new LightSpray Cloudmonster, featuring On’s advanced LightSpray™ upper technology.
A new evolution of the collaboration between LOEWE and On
This limited-edition sneaker introduces a new silhouette born from the collaboration between the two brands, combining cutting-edge engineering with LOEWE‘s distinctive aesthetic sensibility for proportion and color. The ultralight construction is achieved thanks to LightSpray™ technology, an innovative manufacturing process that creates a seamless filament upper in a single step, completed in approximately three minutes. This technique eliminates traditional layers and reinforcements, allowing the shoe to adapt naturally to the foot’s movements.
Design, comfort and customization
The LightSpray Cloudmonster combines a one-piece, laceless upper with On‘s Cloudmonster Hyper midsole featuring Helion™ HF technology, designed to deliver high levels of cushioning and energy return. Offered in a refined all-white colorway with silver LOEWE and On logos, the shoes are accompanied by three pairs of LightSpray socks in neon yellow, neon green, and turquoise.
Developed specifically for this innovative construction, the socks are an integral part of the aesthetic and functional project, allowing the look of the sneaker to be modified based on the chosen combination.
New versions of Cloudsolo and Cloudtilt Hi
Alongside the LightSpray Cloudmonster, the new collection introduces updates and new colorways of the Cloudsolo and Cloudtilt Hi, extending the collaboration into the context of everyday use.
The Cloudsolo, the first model developed jointly by the two brands, returns with new two-tone combinations and exclusive colorways like Teal, Sand, and Burgundy. Also making its debut is the new Cloudtilt Hi, a high-top silhouette offered in various three-tone combinations.
The campaign signed by Blackwall
The three silhouettes are at the center of a new campaign that explores the concept of performance footwear through the language of movement and form. The film, created by visual artist duo Blackwall, establishes a dialogue between the LightSpray™ production process and LOEWE‘s approach to materiality and design.
The result is a visual narrative characterized by intense colors and vibrant hues, which enhance the encounter between technological innovation and creative expression.
Launch date and availability
The LOEWE × On collection is available from May 14, 2026. The LightSpray Cloudmonster is available exclusively at On and LOEWE stores.
The Cloudsolo and Cloudtilt Hi will be distributed in the two brands’ stores, at selected international retailers and through their respective online channels.
