A capsule collection inspired by endurance rallies
SEASE, the lifestyle brand of brothers Franco and Giacomo Loro Piana, launches the Safari Rally_Kit in collaboration with Automobili Amos, the Italian car manufacturer founded by Eugenio Amos and Carlo Borromeo. The field-tested collection becomes the official wardrobe of the SEASE Amos Racing team in the most legendary endurance rally races. Available from March 18th in SEASE boutique and online.
Design and materials between safari elegance and automotive performance
Inspired by African landscapes, the collection combines retro-tech style and functionality, combining high-quality natural materials with technical treatments typical of the motoring world.
“Endurance rally drivers are pioneers driven by passion and adventure, values that reflect the spirit of SEASE.”
Franco Loro Piana (CEO SEASE)
Iconic outerwear
- Endurance Field Jacket: classic design reinterpreted in Solaro laminated wool, waist closure with buckle inspired by racing seats.
- Safari Vest: Preformed Solaro, reminiscent of car interiors.
- Race Jacket in Alcantara: durable and elegant, high-tech material used in car seats.
Fabrics and details
Solaro fabrics, originally developed for African missions, are reinterpreted in a contemporary key with inserts, finishes and colour accents that recall Eugenio Amos’s Ferrari 308.
“With SEASE we have created a project animated by the same spirit as rallying, driven by emotion and passion.”
Eugenio Amos (Automobili Amos)
Clothing and complementary accessories
The capsule includes:
- Endurance mechanic’s overalls in herringbone cotton
- Sweatshirt and white military shirt suit + cargo trousers in cotton drill and Solaro
- Embroidery and prints with the payoff “Heat, Dust, Glory” and double AA SEASE logo
- Alcantara Race Jacket
Exclusive accessories:
- Unimatic Amos U3S-T-AA watch, limited edition of 15 pieces
- L.G.R. Cactus sunglasses, dark green with red lenses
- Travel bag for essentials, inspired by exploration
A shared vision between SEASE and Automobili Amos
Both brands share a passion for adventure, performance, and contemporary design. Craftsmanship and high-tech materials become distinctive elements of Made in Italy products, reinterpreting the spirit of off-road rallies like the Safari Rally and Dakar.
Availability and global retail
The Safari Rally_Kit is available in SEASE flagship stores, including the new Monte Carlo location, and online. With boutiques in key cities such as Milan, Paris, Dubai, and Seoul, as well as resorts like St. Moritz and Gstaad, SEASE consolidates global distribution for an international community.
The collection confirms the brand’s strategy of dressing passions through specialized lifestyle kits, combining sport, exploration and a conscious lifestyle.
