Fortela was born with the aim of creating garments that do not follow the trends of the moment, but that stand the test of time while maintaining their identity intact.
Fortela: il brand italiano che reinterpreta l’heritage
Each collection draws inspiration from an authentic archive of military clothing, workwear, and vintage tailoring. These elements are reinterpreted with attention to detail and crafted between Italy and Japan by master craftsmen, combining tradition, quality, and stylistic research.
The result is garments with a heritage aesthetic, designed to last over time and become part of an essential wardrobe.

The Josh Shirt: Timeless Western Inspiration
Inspired by the iconic shirts of the American West, the Josh shirt by Fortela recalls the spirit of traditional Texan shirtmaking, reinterpreted with the brand’s contemporary sensibility.
Crafted from a checked fabric, it features classic Western-style details like snap buttons and a relaxed fit for comfort and versatility.
The design combines authenticity and sophistication, transforming a historic piece of American culture into a modern and sophisticated element of the men’s wardrobe.

Details and style
- 100% Cotton
- Regular Fit
- Snap button closure
- Central pockets with flap
- Carefully crafted in India

“We believe true luxury is wearing something that will last
and improve with time.”
Alessandro Squarzi
How to wear the Josh shirt
The Josh shirt is extremely versatile and lends itself to different style combinations.
It can be worn alone for a casual, natural look, or under suede or denim jackets for a more structured outfit. This versatility makes it a perfect transitional piece, combining character and casual elegance.

A garment that expresses personality and character
With its balance of American heritage and Italian craftsmanship, Fortela’s Josh shirt represents an iconic and timeless piece.
Designed for those who appreciate quality, authenticity and enduring style, it is an essential element of the Fortela wardrobe, ideal for facing your days with personality.







