A Global Brand in the Name of Sustainability
Icebreaker, a New Zealand brand founded in 1995, stands out in the global market for its ongoing innovation and commitment to sustainability. Renowned for its use of natural merino wool, the brand offers garments that combine comfort, protection, and versatility in all weather conditions. Always synonymous with quality, research, and respect for the environment, Icebreaker continues to set new standards in technical and lifestyle apparel.
New and Immersive Experiences at Pitti Uomo 2026
Following last year’s participation, Icebreaker returns to Florence with an immersive booth showcasing the brand’s identity and presenting the latest additions to the collection. The 2026 edition introduces Escape, a new category designed for lifestyle and travel, which interprets contemporary clothing in a free, essential, and natural way.
Merinofine: Superior Softness and Performance
Among the product innovations, Merinofine stands out, an evolution of the yarn that enhances softness, comfort, and versatility, while maintaining high performance and a clean, contemporary style.
Blackridge Grid: Advanced Functionality and Breathability
Alongside Merinofine, Icebreaker introduces Blackridge Grid, a new technical construction designed to deliver greater breathability, advanced functionality and superior performance, ideal for the most intense outdoor activities.
The Complete Brand Vision at the Icebreaker Stand
The Escape category and product innovations will be the protagonists of the Icebreaker stand at PITTI UOMO, offering a complete vision of the brand’s evolution, between lifestyle, sustainability and technical innovation.
