La Sportiva, a leading manufacturer of footwear and technical apparel for mountain sports, announces the official opening of its new showroom in Annecy, a strategic hub for the European outdoor market.
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La Sportiva strengthens its international presence with a permanent base in France
The showroom’s inauguration confirms the company’s desire to consolidate its presence in key markets, strengthening its ties with local communities and supporting structured global growth consistent with the brand’s values.
France, a key market for La Sportiva’s development
A dynamic ecosystem for climbing, mountain running and mountaineering
France plays a strategic role in La Sportiva’s international development, particularly in the climbing, mountain running, and mountaineering segments.
The dynamism of the French outdoor scene, combined with a highly specialized distribution network and a community of top-level athletes, contributes significantly to product development, testing, and brand visibility.
The opening of a permanent base in France further strengthens La Sportiva’s positioning in this market, while supporting the company’s global growth.
Annecy: a strategic choice in the heart of Europe’s outdoor scene
A territory that reflects the brand’s DNA
Annecy represents a choice of great strategic and symbolic value. Considered one of the main hubs of outdoor culture in France, it hosts an active community of professionals and mountain sports enthusiasts.
This location fully reflects the DNA of La Sportiva, an Italian family-run company founded in the Dolomites and internationally recognized for its technical excellence and continuous innovation.
The Annecy showroom is ideally located along the Alpine arc that connects Annecy to Ziano di Fiemme, the company’s historic headquarters, strengthening La Sportiva’s identity as a brand deeply rooted in local areas and outdoor communities.
A showroom designed as a hub for relationships and innovation
The new showroom transcends the traditional concept of an exhibition space and is designed as a strategic hub for meetings, product presentations, events, and opportunities for discussion.
The facility will allow La Sportiva to strengthen its dialogue with French athletes, distributors, the media, and the entire outdoor community, enhancing its product expertise and providing lasting support for the brand’s development in the French market.
