The premium outdoor brand created by women for women is the protagonist of a women’s trek to discover Lugano and the new “Adventure Travel” capsule. An initiative that is part of the calendar of events designed for the brand’s female community.
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LaMunt inaugurated the summer season with the third edition of Urban Trekking, which this time accompanied women to discover Lugano, the urban center nestled between the green mountains of Ticino and the clear waters of the lake of the same name. An outdoor adventure that tells the brand’s profound mission: to make women feel at ease in their outdoor experiences, creating a community between nature and culture. The central theme of the day, the Adventure Travel capsule collection, worn as a test by the guests and designed to accompany women not only in the mountains, but wherever their sense of travel may take them.
Since 2025, LaMunt, which recently opened its first flagship store in Munich, has been expanding the concept of a female community to all women who want to experience or cultivate their passion for travel and the mountains through a series of initiatives dedicated to experiencing the freedom of enjoying their own me-time. As the brand’s tag line states – by women for women – LaMunt wants to respond to the real needs of active women and accompany them on their adventures.
Soul Trekking, Fitness Hiking e Mountain Time
Soul Trekking, Fitness Hiking and Mountain Time, to which Adventure Travel is now added, are the different perspectives that gather the ways of experiencing the outdoors according to LaMunt, accompanied by a collection that combines performance and functionality with a feminine aesthetic, without falling into “pink” stereotypes and with a careful eye on the quality and sustainability of materials and production.
The goal of Urban Trekking is to demonstrate that the exploratory approach typical of trekking and hiking can characterize every outdoor adventure, just as LaMunt collections are suitable for all outdoor activities. Each with their own LaMunt outfit, designed to adapt to their body shape and style, journalists and influencers took a break from the frenzy of the city for an active trip out of town. For a total of 9.5 km traveled and 820 m of total elevation gain, LaMunt reconfirmed its commitment to rewriting the standards of technical clothing and the way of experiencing travel.
Trekking in Lugano: 9.5 km and 820 m of altitude difference, from the historic center to the top of Monte Bré
A walk in the historic center, passing by the lakeside and Ciani Park, led the adventure lovers to the foot of Monte Bré, at San Michele Park. Here the real trekking began: 600 m of drop in 2 hours of walking to reach the top. The panoramic lunch repaid the effort, with one of the most spectacular views of Ticino, which extends from the red roofs of Lugano to the hilly neighborhoods and from the clear waters of the lake to the profiles of the peaks that frame the city. After the descent by funicular and a ride on the lake by taxi boat, the brand thought of a cultural stop to recreate the experience of the journey at 360°: a visit to the exhibition Sentimento e osservazione. Arte in Ticino 1850-1950, inside the LAC – Lugano Arte e Cultura museum, concluded the day out.
The Adventure Travel capsule, designed for adventure lovers
“The Adventure Travel line is dedicated to all women who live outdoor experiences with the curious gaze of explorers”, explains Ruth Oberrauch, Brand Manager and Founder of LaMunt. “Seeing LaMunt garments alongside our community in adventures around the world, we understood that the approach of discovery and exploration are an integral part of our philosophy”. It is from this premise and the desire to inspire women to live their passions in freedom – in full awareness of themselves and the environment – that the capsule protagonist of LaMunt‘s summer 2025 was developed.
The Ulli long and short sleeve shirt, the Serena trousers, also developed in a shorts version, and the flexible Martha cap are comfortable, high-performance garments suitable for all summer outdoor activities, optimizing the weight/performance ratio to the maximum. The Emy fleece and the Betty tank top, technical and versatile, complete the looks of adventure lovers in the summer season.
