With the arrival of summer and rising temperatures, more and more Italians are choosing to leave the cities behind and recharge in the mountains. With shaded trails, breathtaking views, and clean air, high altitude becomes a natural refuge where mind and body find balance. Walking in nature stimulates concentration, reduces stress, and ignites creativity: a true panacea for mental and physical well-being.
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But outdoor adventure requires preparation. And to tackle every trail safely and comfortably, the right gear is essential. Summer 2025 brings new offerings from Fjällräven and Hanwag, two brands whose cornerstones are innovation, quality, and sustainability.
Fjällräven: style and sustainability for the summer at altitude
Born in the Swedish mountains, Fjällräven continues to stand out as one of the most beloved brands in the world of outdoor clothing. Voted the most sustainable outdoor fashion brand by Swedish consumers for the fifth consecutive year (Sustainable Brand Index), Fjällräven offers a summer collection that combines functionality, durable materials, and a clean, minimalist design.
- High Coast Wind Jacket: ultralight and breathable jacket, ideal for protecting you from the wind during summer hikes or in everyday life.
- Abisko Hybrid Trail Trousers and Shorts: Durable, stretchy, and quick-drying pants and shorts. Designed to tackle the most challenging terrain with freedom of movement.
- High Coast Pack Shirt SS: Lightweight and breathable shirt, perfect for active days.
- Abisko Lite SS: technical t-shirt in recycled polyester, fresh and ventilated, ideal for warm climates.
- Technical hats: from the classic G-1000 trucker to the reversible bucket hat, each model is designed to ensure protection and comfort under the sun.
- Backpacks and hip bags: like the compact and functional Abisko Softpack 16, or the lightweight and comfortable Abisko Hip Pack 6 for moving freely on the trails.
SS25 News Highlights
Hanwag: 100% European shoes for long hikes
A benchmark for those seeking technical mountain footwear, Hanwag continues to manufacture in Europe, ensuring high standards of craftsmanship and a reduced environmental footprint. Hanwag shoes stand out for their comfort, durability, and top-quality materials, designed to accompany your pace even on the most challenging trails.
Summer 2025 Highlights:
- Kaduro Light GTX: A low-cut, multifunctional, and lightweight hiking shoe featuring innovative HANWAG Bead Technology for cushioning, stability, and energy return. The integrated GORE-TEX Invisible Fit membrane ensures waterproofness and breathability without compromising comfort and lightweight performance.
The mountain is ready. Are you?
Whether it’s a day hike or a multi-day trek, being properly equipped makes all the difference. With Fjällräven‘s new summer collection and Hanwag footwear, summer 2025 is an invitation to explore the outdoors with a sure-footed, carefree spirit, and a keen environmental awareness.
From the first rays of the morning sun to long days on the trails, let yourself be guided by products designed to last, respecting nature and your way of experiencing adventure.
