lana merino

Audant: when true outdoor performance starts with the skin

Audant revolutionizes outdoor clothing starting from the most important layer: the one in contact with the skin….

Marco Melloni outdoor - 27/01/2026
Metawool® and Downwool®: Ortovox introduces two new wool-based technologies.

Ortovox, a pioneer in natural fibers, introduces two new wool-based technologies for insulation…

Marco Melloni outdoor - 02/01/2026
Mizuno and Woolmark launch Merino wool baselayers for Ski Team Sweden Alpine

Mizuno and Woolmark present new Merino wool baselayers for Ski Team Sweden Alpine, ahead of Milano Cortina 2026….

Marco Melloni outdoor - 02/12/2025
CAMPAIGN-Women-300-MerinoFineTM-Polar-LS-Roll-Neck
Icebreaker Brings Merino Wool to Italy | Store Orefici 11, Milan – Italy

The New Zealand brand of natural merino wool clothing arrives in Italy with its sustainable philosophy….

Marco Melloni outdoor - 06/11/2025
CMP
CMP launches KILDAR: the new Merino capsule for outdoor living in all conditions.

Comfort, performance, and sustainability: these are the three pillars of the new KILDAR capsule, CMP’s offering for the Fall/Winter 2025–26 season….

Camilla Sebastiani Outdoor - 25/09/2025