The 2026 Prowinter Award celebrates the technical and commercial excellence of the best products dedicated to the world of skiing and winter outdoor sports. Now in its fourth year, the award introduces important innovations, with a growing focus on environmental sustainability and corporate social responsibility among companies in the sector.
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An award that anticipates market trends
Organized as part of Prowinter—the leading trade fair for the outdoor and winter sports industry, held at Fiera Bolzano from 11 to 13 January 2026—the Prowinter Award is one of the event’s most anticipated moments. It’s an opportunity to discover the products that anticipate trends and define the innovations of the 2026/2027 season.
A point of reference for innovation and technical quality
Created to offer retailers and rental companies a concrete criterion for identifying products with the greatest market potential, the Prowinter Award has become a privileged observatory on technical evolution, design, and sustainability strategies in the winter sector. The award recognizes companies capable of combining performance, aesthetics, and authenticity.
The evaluation criteria
The jury will evaluate the products according to six key criteria:
- Innovation
- Saleability
- Technologies
- Design
- Storytelling
- Environmental responsibility
The new sustainability criteria recognizes products that stand out for their recycled or recyclable materials, low-impact manufacturing processes, durability, ease of repair, and sustainable packaging. The goal is to recognize those who actively invest in green winter sports products.
A concrete commitment to sustainability
The 2026 edition introduces for the first time an ESG consultant to support the jury in the environmental assessment, confirming Prowinter’s commitment to an increasingly responsible and transparent approach. This strong message goes beyond aesthetics and performance, also rewarding positive environmental impact.
Categories of the Prowinter Award 2026
The award includes 10 categories divided between the worlds of skiing and outdoor, judged by two juries of specialists, with a Special Prize dedicated to cross-country skiing.
Ski Categories
- Alpine Skiing – Top Performance
- Alpine Skiing – Allmountain
- Ski mountaineering
- Alpine Ski Boots – Top Performance
- Alpine Ski Boots – Mid Performance
- Ski mountaineering boots
- Prowinter Award Special Prize 2026: Cross-country Skiing – Classic Technique
Outdoor Categories
- Winter Active Footwear
- Winter Expert Footwear
- Technical shell jacket
- Technical mountaineering trousers
How to participate in the Prowinter Award 2026
The award is open to all exhibitors at Fiera Bolzano, who can nominate one product for each category. Applications are open until Monday, December 1, 2025.
Awards Ceremony and Area Award
The winners will be announced on January 11, 2026, during the opening ceremony of the 25th edition of Prowinter. All finalist and nominee products will be on display for the entire duration of the event in the Award Area, a space dedicated to innovation and excellence in the sector.
“With the Prowinter Award, we want to highlight the technical quality, innovation, and authentic design that make each product unique. Our goal is to offer brands, retailers, and technical professionals concrete tools to anticipate market developments and new consumer needs.”
– Geraldine Coccagna, Brand Manager of Prowinter
