One of the most anticipated events for winter mountain professionals is about to return. Prowinter 2026 will take place from January 11th to 13th at Fiera Bolzano, confirming its position as an international reference point for the outdoor and winter sports sector. A B2B event that combines exhibitions, snow tests, meetings, and visions of the future of the mountains.
4Outdoor is also on Whatsapp. Just click here to subscribe to the channel and stay up to date.
A renewed and increasingly international format
For its 26th edition, Prowinter presents a completely evolved format, built in dialogue with companies, retailers, and industry professionals. The fair focuses on innovation, sustainability, and high-level networking, offering a comprehensive experience to exhibitors, rental companies, and operators.
The big new feature for 2026 is the new pavilion entirely dedicated to the outdoors, which will host the Scandinavian Village, featuring leading brands such as Fjällräven, Montura, Karpos, Jack Wolfskin, Petzl, Rab, Osprey, and many others. This confirms the event’s international vocation, increasingly becoming a meeting point for professionals from Germany, Austria, Scandinavia, Benelux, and Eastern Europe.
Sustainability at the Center: Awards, Meetings, and Strategies for the Future
Sustainability plays a key role again this year. For the first time, the Prowinter Award will include a dedicated criterion for environmental responsibility, assessed by a specialized ESG consultant.
There will be plenty of high-level discussion, including:
- Winter Sports Sustainability Network Meeting
- Ski Industry Climate Summit
Two events dedicated to strategies and best practices for making the winter sports industry increasingly sustainable.
Prowinter Test Days: the latest news straight from the snow
2026/2027 material testing on the Carezza slopes
The Prowinter Test Days return on Monday, January 12th and Tuesday, January 13th, organized with the support of ITASNOW and Pool Sci Italia. These two days are designed to preview the 2026/2027 season’s ski equipment directly on the slopes, transforming Carezza into a true open-air laboratory.
Moments not to be missed
Among the main events at the fair:
- Prowinter Award and opening ceremony
- Prowinter Lab with the first data of the 2025/2026 season
- Networking and events dedicated to professionals
- Après-Ski Party by SuperG
A rich program that alternates business, training, and meeting opportunities.
The detailed program
Sunday, January 11th
At the Bolzano Fair
• 09:00 am – Prowinter 2026 opening
• Dalle 09:00 alle 18:00 – Prowinter Award Exibithion
• 11:00 am – Inauguration and awards ceremony of the Prowinter Award 2026
• 12:00 pm – Presentation of Skimofestival 2026
• 1:30 PM – APRESKI Panel – Milano Mountain Show
A discussion on the value of networking in the mountain supply chain: partnerships, shared vision, and projects capable of generating innovation and real impact. Featuring Tommaso Balasso and Michel Roccati, Beyond Human Potential.
• From 6pm to 10pm – Prowinter Après-Ski Party by SuperG
Monday, January 12
At the Bolzano Fair
• From 09:00 to 18:00 – Prowinter 2026 and Prowinter Award Exibithion
• Ore 16:00 – Prowinter Lab
The event will reveal the initial data for the 2025/2026 winter season, understand the challenges rental companies and shops are facing, and how the season has begun for them.
At Carezza Ski, Prà di Tori slope
From 09:00 to 15:00 – Prowinter Test Days powered by ITASNOW & Retail Free Trials by Pool Sci Italia
Tuesday, January 13th
At the Bolzano Fair
• 08:30 to 18:00, MEC – Meeting and Event Center – The Winter Sports Sustainability Network (WSN members only)
• From 09:00 to 18:00 – Prowinter 2026 and Prowinter Award Exibithion
At Carezza Ski, Prà di Tori slope
• From 09:00 to 15:00 – Prowinter Test Days powered by ITASNOW & Retail Free Trials by Pool Sci Italia
A fair that looks forward
As Geraldine Coccagna, Brand Manager of the event, emphasizes, Prowinter 2026 will be much more than a trade fair: a true professional hub where companies and operators can meet, discover new developments, and build the future of winter mountain tourism on an international and sustainable scale.
See you in Bolzano
Prowinter 2026 will bring together all outdoor and winter sports professionals from January 11th to 13th at Fiera Bolzano: three days of innovation, previews, and connections in the heart of the Alps.
