The 26th edition of Prowinter,, the leading B2B event for the world of winter sports and outdoor equipment, officially kicked off yesterday. Until Tuesday, January 13th, Fiera Bolzano will once again be the meeting point for the European ski business, welcoming companies, distributors, retailers, and rental companies from across Europe.
A key event to preview the collections, technologies, and innovations for winter 2026/2027.
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An edition with an increasingly international scope
Prowinter 2026 stands out for its strong international openness, made possible also by the inauguration of a new pavilion entirely dedicated to the outdoors.
The Scandinavian Village is born
The new space will also see the debut of the Scandinavian Village, an area hosting prestigious Nordic and international brands, strengthening Prowinter’s positioning as a strategic event in the European trade fair landscape.
Sustainability at the heart of the fair
The 2026 edition marks an important step in Fiera Bolzano’s sustainable growth strategy, already certified EarthCheck Silver.
A new ESG criterion in the Prowinter Award
For the first time in the history of the Prowinter Award, a dedicated parameter for environmental responsibility has been introduced among the evaluation criteria, entrusted to the analysis of a specialized ESG consultant.
Sustainability is also the protagonist of two key events:
- Winter Sports Sustainability Network Meeting
- Ski Industry Climate Summit
Two opportunities for discussion dedicated to strategies and best practices for the future of winter sports.
“This year, we’re placing a strong emphasis on responsibility. We wanted to integrate concrete ESG criteria both in the organization of the fair and in the evaluation of the award-winning products,” says Geraldine Coccagna, Brand Manager at Prowinter.
Prowinter Award 2026: Winners Announced
The highlight of the inauguration was the announcement of the winners of the Prowinter Award 2026, now in its fourth edition.
The competing products were divided into 10 categories between Ski and Outdoor, as well as a Special Prize dedicated to cross-country skiing, evaluated by two juries of industry experts.
Ski category winners
Alpine Skiing – Top Performance
NORDICA Dobermann Multigara Department
Recognized for its top-notch construction, meticulous attention to detail, and complete integration of skis, plate, and binding, ensuring race-level performance for expert skiers.
Alpine Skiing – Allmountain
VÖLKL Peregrine 82
Recognized for its advanced technical solutions and ability to adapt to changing snow conditions, offering control and versatility on and off-piste.
Ski mountaineering
DYNASTAR M-Tour 94
Awarded for its lightness, perfect balance between weight and freeride geometry, and its woodcore technology, reliable both uphill and downhill.
Alpine Ski Boots – Top Performance
SALOMON S/Pro Alpha C-130
It wins for the evolution of the BOA system and the Power Link between the cuff and the shell, which improves precision and stability.
Alpine Ski Boots – Mid Performance
ATOMIC Nexus 120
Awarded for its ease of entry and BOA system integration, offering immediate comfort and balanced performance.
Ski mountaineering boots
F1 RS SHOE
Recognized for its optimized construction technologies, the BOA system on the cuff, and the Overlap Flow fit.
Prowinter Award Special Prize 2026 – Cross-country skiing
MADSHUS Redline Skate Ski, Skate X Binding, and Boot
Awarded for redefining the connection between ski and boot, improving power transfer, stability, and efficiency in skating.
Outdoor category winners
Winter Active Footwear
MEINDL Winter Hiker GTX
Awarded for its balance of protection, comfort, and real-world functionality for winter use.
Winter Expert Footwear
AKU Aurai DFS Evo GTX
Recognized for its high technical content, Dual Fit System, and reliability in challenging winter conditions.
Technical shell jacket
ORTOVOX Ortler Gore-Tex Jacket
It stands out for its quality construction, alpine ergonomics, and the perfect balance between durability and comfort.
Prowinter 2026: fair and field tests
The Prowinter experience continues outside the pavilions. Today, Monday, January 12th, and tomorrow, Tuesday, January 13th, the event moves to the slopes of Carezza with:
- Prowinter Test Days powered by ITASnow
- Prove Libere Retail by Pool Sci Italia
Over 250 industry professionals are expected on the Prà di Tori track to directly test the new products presented at the fair, confirming Prowinter as a complete ecosystem in which product exhibition and testing merge into a single experience.
