Prowinter 2026, the B2B trade show dedicated to winter sports and the outdoor world, returns to Fiera Bolzano from Sunday, January 11th to Tuesday, January 13th to celebrate its 25th edition with an expanded, more international, and increasingly sustainable format.
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Scandinavian Village: a new hub dedicated to Northern Europe
Following the resounding success of 2025, the event is growing further to meet the increased demand for exhibits and strengthen its position on the European scene. The main new feature for the 2026 edition is the opening of an entire pavilion that will house the new Scandinavian Village, alongside the Italian Outdoor Village: a space designed to bring together the excellence of Northern and Southern Europe in one large hub.
Prowinter 2026, a renewed and more international edition
The presence of international brands is also expanding: more and more companies will participate with their headquarters and European teams. Stöckli, Kästle, Ziener, Reusch, Hestra, and Montura are some of the brands that have already confirmed their presence with larger and more structured stands, marking the increasingly global nature of Prowinter.
This evolution makes the fair a point of reference for professionals from Germany, Austria, Scandinavia, Benelux, and Eastern Europe, interested in engaging directly with company decision makers.
Sustainability at the heart of Prowinter 2026
Sustainability will be a key focus of the 2026 edition. Fiera Bolzano, EarthCheck Silver certified, continues its journey of integrating ESG principles, aiming to become the most sustainable exhibition center in Italy. Two key events dedicated to this topic will take place during Prowinter: the Winter Sports Sustainability Network Meeting and the Ski Industry Climate Summit, organized by Atomic with the support of Protect Our Winters Europe and the Wintersports Sustainability Network. Both events will bring together experts, institutions, and companies to discuss strategies and solutions for the future of the sector.
Prowinter Award
The Prowinter Award 2026 also introduces an important innovation: for the first time, the jury will include an external member dedicated to evaluating the sustainability of products and production processes, confirming an increasingly concrete and transparent commitment.
Prowinter Test Days: Exclusive Tests in Carezza
The traditional Prowinter Test Days, powered by ITASnow and organized by Pool Sci Italia, will also be held on Monday, January 12th and Tuesday, January 13th in Carezza. Here, over 250 professionals will be able to preview the 2026/2027 season’s offerings, one of the most anticipated moments of the entire event.
The Prowinter Party: Networking and inspiration for the industry
Completing the program, the Prowinter Party will enliven the first evening with an event open to exhibitors and visitors, designed to foster networking and new connections between companies, media, and industry professionals.
With Prowinter 2026, we want to strengthen Bolzano’s role as a European meeting point for the winter sports and outdoor industry. Our strength lies in our “Small but High Quality” philosophy, which values people, products, and dialogue in an authentic, high-quality setting.
Geraldine Coccagna, Prowinter Brand Manager
An event that grows with the outdoor sector
Initially an event focused on rental, Prowinter has now become a B2B hub representing the entire winter mountain industry, uniting retail and rental in a single professional space. In just a few days, the event will offer a comprehensive overview of innovation, trends, and opportunities in the sector, making the visit an unmissable opportunity for all professionals.
