A new season for ABZORB 2000
New Balance‘s new collection kicks off with the launch of new colorways of the ABZORB 2000, available exclusively at Foot Locker. To celebrate the arrival of the models, the brand has created a global campaign starring Endrick, a promising young international footballer and the face of the new campaign.
The campaign: urban energy and sneaker culture
Set on a vibrant Madrid street, the campaign captures the essence of youth gathering places, highlighting the dynamic spirit of the local community. The fusion of urban style, innovative design, and cultural identity makes the ABZORB 2000 the ideal sneaker to showcase the intersection of generations and the authenticity of the street.
Endrick: The New Face of World Football
At just 19 years old, Endrick is considered one of the most promising talents in football. He is the youngest player to debut and score for Palmeiras, cementing himself as a leading figure of the new Brazilian generation. His energy, creativity, and authenticity perfectly reflect New Balance’s innovative spirit.
ABZORB 2000: Between Heritage and Innovation
Introduced in 1993, ABZORB cushioning technology redefined running shoes, becoming an iconic part of the brand’s lifestyle line. The ABZORB 2000 reinterprets that legacy with a modern silhouette, enhanced with contemporary details and a clear nod to the aesthetic of the early 2000s.
Availability and colors
The new Neptune Grey/Blue Oyster and Timberwolf/Double Bubble shades of the ABZORB 2000 are available exclusively online and in Foot Locker stores starting February 16th, priced at € 200.00.
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