New Balance raises the bar on lifestyle style with the new 204L, a sneaker that blends the running spirit of the ’70s with the technological details of the 2000s. The result? A simple, original, and incredibly versatile model, designed for those who want to combine style and comfort in their everyday lives.
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With a sleek, minimal silhouette, the 204L incorporates details that hark back to New Balance’s heritage—from the low-profile construction to the multi-layered textures—reinterpreted with a contemporary twist. The design blends retro heritage with futuristic lines, creating a sneaker with a refined yet dynamic look.
“When we designed the 204L, we wanted to create something familiar yet new,” explains Pierome Sar, Senior Designer at New Balance. “This sneaker bridges two different eras, designed to stand out with premium materials and unique colorways.”
The 204L debuted in a high-fashion campaign starring Rosalía, the brand’s new global brand ambassador and Grammy winner. The singer interpreted the sneaker, highlighting its versatility: a style that transitions from casual to sophisticated without losing its sporty character.
The new sneaker is available on NewBalance.com and in selected retailers for 140 euros.
Why choose it?
- Multi-layered premium suede upper with embossed inserts
- Double-layered “N” logo adds depth and texture
- EVA sole, light and comfortable
- Battistrada con pattern anni ’70 e traiettoria d’impatto ispirata agli anni 2000
- An aesthetic that blends heritage and modernity in a single sneaker
With the 204L, New Balance once again demonstrates its ability to renew its sports heritage, transforming it into a lifestyle icon. This shoe is designed for those seeking essential style and personality, perfect for both urban days and travel.
