Napapijri brings London to life with an exclusive match-watching party hosted by Flannels X, in the heart of Oxford Street, celebrating the new Spring/Summer 2026 campaign and the collaboration with actor and former footballer Vinnie Jones.
An immersive event combining fashion, sport, and storytelling for the Spring/Summer 2026 campaign.
The event amplified the energy of the recent partnership with Jones, reinforcing the campaign’s narrative. From a football icon known for his grit to a charismatic figure on the big screen, Jones perfectly embodies the brand’s values: authenticity, determination, and the ability to transform over time.
The highlight of the evening was a live broadcast of a playoff game, broadcast from the lower level of Flannels X, where guests enjoyed an immersive experience with Vinnie Jones himself. This was a key moment in the campaign’s launch, combining sport, culture, and storytelling in a high-impact retail environment.
During the event, Vinnie Jones also took part in an informal conversation with British TV presenter John Fendley (@fennerinsta), giving guests a more intimate look at his journey and collaboration with the brand.
With a complete takeover of the Flannels X spaces – from the facade to the interiors – Napapijri reaffirms its commitment to creating immersive experiences that fuse fashion, sport and culture.
