Hybrid sneakers, born from outdoor DNA, for living without boundaries between city and nature.
KEEN, an American brand known for its hybrid footwear, expands its line of versatile, all-season sneakers with two iconic models: Jasper and Jasper Zionic. The underlying idea is as simple as it is revolutionary: to create shoes that can accompany you every moment of the day, from working in the city to hiking in the mountains, reducing the need for multiple models and thus the environmental impact.
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KEEN, an American brand known for its hybrid footwear, expands its line of versatile, all-season sneakers with two iconic models: Jasper and Jasper Zionic. The underlying idea is as simple as it is revolutionary: to create shoes that can accompany you every moment of the day, from working in the city to hiking in the mountains, reducing the need for multiple models and thus the environmental impact….
Jasper: the icon born from climbing
Since 2008, the Jasper has become a staple for urban outdoor enthusiasts. Its design recalls climbing shoes with extended lacing to the toe, premium suede, and a vibrant color palette. Rugged like an approach shoe, but with the lifestyle spirit of a sneaker, the Jasper has remained virtually unchanged for 17 years, building a loyal following.
Jasper Zionic: Contemporary Evolution
In 2024, KEEN took things a step further, launching the Jasper Zionic, a sneaker that blends its climbing roots with the lightweight, responsive feel of the Zionic hiker, designed for fast-paced hiking. The result? A shoe that moves effortlessly between trails, the city, and travel.
“The Jasper Zionic is where the roots of climbing meet contemporary culture,” says Jeroen Meijer, Senior Marketing Manager at KEEN. “It’s outdoor DNA reinterpreted for a lifestyle.”
Jasper Zionic Energy Pack FW25
For Fall/Winter 2025, KEEN presents the Jasper Zionic Energy Pack, three new colorways that enrich the collection. The launch campaign, shot by photographer and climber Teo Giovanni Poggi, was shot between Bergamo and Val di Mello: a fresh and humorous story that follows a group of friends on their personal “approach,” between city and nature, exploring without borders.
Main features
- Technical outsole: high traction rubber with aggressive lugs.
- Premium suede: Leather Working Group certified for ethical and sustainable practices.
- Sporty fit: wraparound construction and full lacing for a secure fit.
- Impact absorption: heel integrated into the sole for greater comfort.
- Eco Anti-Odor: natural probiotic treatment, safe for your health and the environment.
Availability
The Jasper line, including the new Jasper Zionic Energy Pack, will be available from September 2025 at select retailers and online at keenfootwear.it, in men’s and women’s versions, with prices between €130 and €160.
