Napapijri and The Adventurists gathered at Atika, one of London’s most iconic vintage stores, for an evening that celebrated the spirit of exploration through archival stories, moments of community, and the announcement of a new shared journey.
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London, Atika. Within the walls of one of the capital’s most beloved vintage temples, Napapijri and The Adventurists celebrated the spirit of exploration together. An evening that intertwined fashion, culture, and storytelling, transforming the past into a springboard for new adventures.
The evening’s highlight was a curated selection of Napapijri archive pieces: historic jackets, original Bulletins, and vintage patches that revealed how, from the earliest years, the brand has made maps, diaries, and narrative imagery a natural extension of its technical apparel. Adding to the atmosphere was a talk with Tom Morgan, founder and CEO of The Adventurists, joined by the sponsored Napapijri teams Not Standard Issue and Cyberpandino, fresh from the latest Mongol Rally. Their travel tales—full of unexpected events, endurance, and discovery—captured the audience’s attention, offering a glimpse of what it truly means to experience adventure.
Wolf Music set the pace with a DJ set by BALAMII, while visuals by artist Jonny Pickup captured the emotions of the moment. Orchestrating the whole thing was TOO HOT, who blended memory and contemporary subculture, striking a perfect balance between roots and vision.
The evening didn’t stop there: it marked the launch of a new venture, the Monkey Run Peru 2025. Here, Napapijri will accompany three American friends on one of the most unpredictable and unconventional challenges, continuing its journey alongside those who have the courage to write new maps.
The Italian brand has always used curiosity as its compass, looking beyond borders and distances to embrace the most authentic sense of discovery: that which arises from human connections, profound emotions, and unbridled imagination. This is the philosophy of Cultural Adventurers, contemporary travelers who find meaning in stories and the unexpected.
It’s no surprise, then, to meet The Adventurists: creators of chaos, destroyers of boredom, devotees of the absurd. Two groups that share the same creative irreverence and the same desire to transcend convention. Together, they continue to chart new paths, where culture intertwines with travel and adventure transforms into storytelling.
