Alberto Tomba is the new face of Napapijri for its Fall/Winter 2025 campaign.
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Alpine skiing legend Alberto Tomba stars in Napapijri’s new Fall/Winter 2025 campaign, a project that combines heritage, innovation, and outdoor spirit.
This season, Napapijri embarks on a creative journey that tells its authentic story and projects it toward the future of Italian technical fashion.
From the mountains of Courmayeur to the streets of Milan
From the snow-capped peaks of Courmayeur, where Napapijri was born in 1987, to the fashion streets of Milan, to the iconic slopes of Cortina, home of the next Winter Olympics, Alberto Tomba accompanies the brand on a journey of performance and style.
With his charisma and unmistakable wit, Tomba perfectly embodies the brand’s values: authenticity, energy, and freedom of expression.
A meeting between two Italian icons
The collaboration between Napapijri and Alberto Tomba was born from a natural symmetry.
In 1987, Napapijri redefined outdoor apparel with its pioneering vision, while Alberto won his first Alpine Ski World Cup in Sestriere, marking the beginning of a legendary career.
Today, their paths converge in a campaign that celebrates movement, evolution, and a passion for discovery.
“I’m thrilled to join the Napapijri family. Napapijri was founded in Courmayeur in 1987, the same year I achieved my first historic World Cup victory in Sestriere. It was the beginning of a journey of success for both of us, and today, after all these years, our paths cross. This time to represent a shared Italian identity, built on excellence and creativity.“
Alberto Tomba
A technical collection with a versatile design
In the campaign’s hero video, Alberto Tomba wears an exclusive selection of Napapijri technical garments, designed for everyday life and outdoor adventures.
The collection blends functionality, design, and sustainability, confirming the brand’s position in the world of premium outdoor fashion.
We are proud to have Alberto Tomba as a friend of the brand. His champion legacy and timeless charisma reflect the adventurous spirit and pioneering attitude that define Napapijri.
This collaboration is a tribute to the excellence of a shared heritage where attention to detail, innovation, and passion merge to create a timeless style.
Alberto’s story is one of resilience and brilliance, and we are honored to celebrate it through the lens of our brand!
Valentina Visconti Prasca – Napapijri’s Pfresident
A journey that continues beyond the countryside
The visual storytelling expands beyond the screen with a series of live events and experiences that will enliven the season and connect the outdoor and urban communities.
A way to celebrate Italian style, sporting energy, and the legacy of Napapijri and Alberto Tomba.
Napapijri
Napapijri was founded at the foot of Mont Blanc in 1987 as a manufacturer of travel bags made from Cotone Pronto Intervento (Pronto Intervento Cotton) and inspired by the myth of polar exploration. Drawing inspiration from a passion for the unexpected and a quintessentially Italian sense of style, Napapijri has grown into an authentic, functional, and design-driven brand for cultural adventurers.
Alberto Tomba
Born in Bologna on December 19, 1966, Alberto Tomba is a true legend of alpine skiing. His list of achievements boasts impressive numbers: Tomba has won three gold medals and two silver medals at the Olympic Games, demonstrating exceptional consistency in moments of maximum prestige. These successes are complemented by two gold and two bronze medals at the World Championships. On the World Cup circuit, he has amassed 50 victories, including one Overall World Cup and eight Specialty Cups (four in Slalom and four in Giant Slalom). His dominance between the narrow and wide poles has made him the most influential skier of all time.
