A meeting between one of the most advanced destinations in the Dolomites and a brand that interprets sustainability as an integral part of the product, the production process, and the outdoor culture.
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Visit Paganella, Benefit corporation
Visit Paganella – Dolomiti Paganella Tourism Board, the first tourism company in Italy and among the first in Europe to adopt the legal form of a Benefit Corporation, announces a new partnership with 2117 of Sweden, a Swedish brand of eco-responsible technical clothing. This collaboration stems from a deep affinity of values and a shared vision of tourism development, capable of integrating economic, social, and environmental objectives.
The agreement is based on a shared vision of the mountains: an environment to be experienced year-round, actively, consciously, and responsibly. On one side, Visit Paganella, a long-standing advocate for sustainable and regenerative tourism; on the other, 2117 of Sweden, a brand that has made sustainability a fundamental part of its design and production approach.
2117 of Sweden – Paganella, the partnership
The partnership includes 2117 of Sweden‘s presence at Visit Paganella’s sporting events, cultural initiatives, and communications campaigns, as well as the development of joint activities dedicated to the outdoors, sustainability, and environmental awareness, with the aim of inspiring a more conscious relationship between people and the territory.
“We are proud to begin this collaboration with Visit Paganella, a company that represents a model of sustainable tourism at the European level. We share the same vision: bringing people into nature, but doing so with respect and awareness.”
Gaia Vettori, Marketing Manager Oberalp Distributed Brands
“The partnership with 2117 of Sweden is perfectly aligned with our commitment to a more responsible tourism model. Joining forces with a brand that has made sustainability its mission allows us to strengthen our outdoor identity and promote the area in an authentic and innovative way.“
Luca D’Angelo, Director of Visit Paganella
Founded in 2003, 2117 of Sweden aims to develop high-quality, sustainable, and accessible technical ski and outdoor apparel. The brand stands out for its minimalist Scandinavian design, the use of recycled materials, low-impact technologies, and an increasingly transparent production chain. In Italy and several European countries, the brand is distributed by the Oberalp Group.
Visit Paganella now represents a territory spanning 12 municipalities, offering outdoor experiences year-round: from skiing to biking, from hikes in Andalo, Lake Molveno, and the Brenta Dolomites to the sensory trails of the Parco del Respiro in Fai della Paganella. With over 2 million visitors annually and innovative projects like the Dolomiti Paganella Future Lab, Visit Paganella has established itself as a benchmark in sustainable and regenerative tourism at the national and European levels.
