Icebreaker brings merino wool to Italy: natural innovation in the heart of Milan. The New Zealand-based merino wool apparel brand arrives in Italy with its sustainable philosophy.
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Icebreaker debuts in Italy with the opening at Orefici 11
New Zealand brand Icebreaker, a pioneer of natural merino wool clothing, celebrates its official arrival in Italy with the opening inside the Orefici 11 store in Milan, Italy.
The brand’s approach combines performance and sustainability, creating technical garments that offer comfort, breathability, and respect for the environment.
From New Zealand to the world: the story of Icebreaker
The Icebreaker philosophy was born from a fortunate encounter with a merino sheep farmer. From that spark, the idea of transforming a natural fiber into high-performance and sustainable apparel was born, capable of creating a genuine connection between people and nature.
Today, Icebreaker is distributed in over 40 countries and is leading a global movement toward a more natural lifestyle, eliminating unnecessary plastic from technical garments and promoting more conscious consumption.
The Italian opening represents a strategic step for the brand—now part of the VF Corporation group—which strengthens its presence in Europe, with Milan and Italy as key hubs for future growth.
The natural strength of merino wool
At the heart of every Icebreaker collection is merino wool, an extraordinary fiber for its lightness, breathability, and thermoregulation.
In summer, it keeps the body cool and dry, while in winter it provides natural insulation that protects against the cold.
Merino wool absorbs up to 35% of its weight in moisture without feeling damp, reducing the need for washing and extending the life of garments — a 100% natural performance.
Transparency and responsibility: Icebreaker’s values
Since its inception, Icebreaker has made transparency and ethical responsibility two fundamental pillars.
Every stage of production—from farming to packaging—is traceable, ensuring visibility into the origin of the fibers and the manufacturing practices.
Thanks to direct partnerships with breeders and producers, the brand promotes a sustainable supply chain and progressively reduces the use of synthetic materials and plastic.
Icebreaker: An invitation to live more naturally
With its Milan opening, Icebreaker invites the Italian public to rediscover the value of nature through its functional, durable, and environmentally friendly garments.
A step forward toward a future where innovation and nature walk hand in hand, under the banner of merino wool.
The highlights of the FW25 collection
The new FW25 season focuses on styles designed to combine comfort and performance, and are all made with natural materials.
Oasis 200
The original base layer, made of 100% merino wool, ideal for cold climates, but also as an everyday piece.
Real Fleece Descender
Hooded sweatshirt in natural fabric (60% TENCEL™ Lyocell, 40% Merino wool), designed for high-intensity activities in cold climates. The striped fleece construction ensures lightweight warmth and breathability, adapting to every movement.
800 RealFleece™ Classic Pile
A sustainable reinterpretation of traditional fleece: warm, cozy, and completely free of petrochemicals. Perfect for breaks or post-mountain activity.
